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Underconsumption Core: A New Trend in Conscious Living

Updated: Oct 16

The "underconsumption core" movement has recently gained traction as a counter-response to the relentless consumerism of modern society.

Worn black and white sneakers with scuffed surfaces sit on a sunlit wooden floor.

AI Image: Ideogram


Rooted in minimalism and sustainability, this trend emphasizes the conscious decision to reduce consumption, focusing on the essentials and fostering a more meaningful connection with the things we own.


Origins and Philosophy of "Underconsumption Core"


Organized closet with beige boxes, neatly hung beige and gray shirts, and folded white towels. Minimalist and tidy setting.

AI Image: OpenAI


The movement stems from a growing awareness of the environmental and social impacts of overconsumption. Underconsumption core advocates for a lifestyle that prioritizes quality over quantity, urging individuals to buy less, choose products with a longer lifespan, and reduce waste.


Impact and Practices


Person smiling, holding folded clothes labeled "fixed." Sitting on a bed in a room with arrows indicating "secondhand," "broken," and "old."

Image: Youtube Screengrab/ecofriend. lia


Those who embrace this trend often adopt practices such as downsizing their possessions, opting for second-hand or sustainably produced goods, and reducing their reliance on disposable items. The focus is on intentional living, where every purchase is carefully considered, contributing to a smaller ecological footprint.


Cultural Relevance


A decorative bicycle plant stand with potted plants and flowers next to a window indoors. The mood is calm and organized.

AI Image: OpenAI


As the climate crisis intensifies, the underconsumption core movement resonates with a broader audience, particularly among younger generations. It aligns with the growing demand for ethical consumption and a more sustainable future, challenging the traditional norms of material success.



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