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Move, Play and Collect: Get Active with Hello Kitty’s Move Lite Adventure Across Singapore

From MRT-themed stamps to eco-friendly rewards, Hello Kitty is inspiring Singapore to get active in the cutest way possible.


Hello Kitty and a teddy walk on a path, next to a green bus and train. Text: "Hello Kitty's Move Lite Adventure." Colorful and cheerful.

Get ready to swap screen time for step counts as Hello Kitty's Move Lite Adventure launches this November with a delightful lineup of activities across Singapore. Created in collaboration with the Land Transport Authority, this campaign blends fitness, fun, and a touch of nostalgia with eco-conscious goals.


Participants can join from 1 to 21 Nov 2025 in three engaging challenges: the Daily Quest, Virtual Run/Walk, and the Digital Stamp Rally. Completing each task earns digital coins that unlock Hello Kitty-themed merchandise, vouchers, and chances to win big in a grand lucky draw.


Daily Quest encourages participants to learn about public transport through bite-sized trivia while racking up to 1,600 coins. The Virtual Run/Walk Challenge rewards up to 2,100 coins for clocking 50 km, starting with an e-certificate at the first 3 km.


The Digital Stamp Rally, available from 7 Nov, transforms 15 MRT stations into a pastel adventure where each check-in earns a stamp and more coins.


Early birds who sign up by 30 Sept 2025 will enjoy 300 bonus coins and 10% off exclusive merchandise. After that, new players still get 200 coins, with more to earn by referring friends or sharing badges online.


Those coins are more than collectibles. Players can exchange them for charming Hello Kitty eco bags, pins, medals, and vouchers. They can also try their luck in the Lucky Spin or enter the Grand Lucky Draw, which includes an Apple iPad, Nintendo Switch OLED, and Beats Studio Pro headphones.


Hello Kitty characters around a colorful spinning wheel, surrounded by gifts on a pink background. Text reads "Hello Kitty's Move Live Adventure Finale Event."

The grand finale takes place on 22 and 23 Nov 2025 at One Holland Village, where fans can redeem rewards, enjoy photo opportunities, and soak up the Hello Kitty magic in person.


Key Dates to Remember:

  • Early Sign-up Bonus Deadline (300 points + 10% off merchandise): 30 Sept 2025

  • Campaign Duration (Daily Quest & Virtual Run/Walk Challenge): 1 to 21 Nov 2025

  • Digital Stamp Rally: 7 to 21 Nov 2025

  • Finale Event: 22 and 23 Nov 2025 at One Holland Village


Find out more here or sign up for the event here!

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