Updated: Apr 17, 2021
South Korea's e-commerce giant Coupang Corp. is expanding its influence to the Southeast Asian market, starting from Singapore.
Photo Courtesy of The Star Online
Since Last month, Coupang Corp has already started hiring people for its Singapore branch with various job roles ranging from entry-level to executive positions.
Looking at its LinkedIn, the various job positions they are currently looking for in Singapore are:
Head of Operations(Executive Level)
Head of Operations (Mid-Senior Level)
Head of Retail (Executive Level)
Head of Retail (Director)
Head of Logistics (Executive)
Head of Logistics (Director)
Senior Front-end Engineer for Coupang Play (Associate)
Entering Singapore’s e-commerce market means that Coupang Corp will need to compete against the top e-commerce platforms here, such as Shopee, Lazada, Qoo10, Amazon, and Ezbuy.
According to Vulcan Post, what might give Coupang Corp an advantage to compete with those big players in Singapore would be its strength in digital logistics.
In Korea, it provides same-day “Rocket-Delivery” service which is optimised for operations in densely populated areas. This service is not yet common or generally practiced in Singapore.
Besides that, Coupang has established a comprehensive, digital-oriented logistics system, and distribution centres close to Korea’s metropolitan areas back in its Country origin. If Coupang were to create a similar logistics system as what it had done back in Korea and practiced it in Singapore, this probably would set it apart from the rest!
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References: Vulcan Post (website)