Cheers to a Great Start: Free Breakfast Bundles for PSLE Champs

The PSLE season is heating up! Fuel up before exams with free breakfast bundles for all P6 students. A surprise ice cream treat awaits too.

Image: Fairprice Group

Primary 6 students have an exciting reason to smile ahead of the PSLE season. The Cheers Breakfast Club is back this September with over 12,000 free breakfast bundles to help young learners power through their PSLE exams with a healthy start. This thoughtful initiative, spearheaded by Cheers, FairPrice Xpress, and the FairPrice Foundation, aims to support students by offering nutritious breakfasts at no cost.

Each bundle comes packed with a generous mix of wholesome goodies, including low-fat milk, wholemeal bread, cereal, fruit, and a nourishing beverage, all tucked into a bright yellow drawstring bag. More than a practical gift, this campaign is a cheer of encouragement for students facing one of their most important milestones.

Image: Fairprice Group

But the cheer does not stop there. Each student will also receive a coupon for a free ice cream treat, available for redemption after the exams. With Cheerpy the lion mascot leading the spirit of support, this year’s Breakfast Club promises both sustenance and smiles.

Parents or students simply need to show a student card or PSLE examination slip at any participating Cheers or FairPrice Xpress outlet to collect a bundle. Redemption is available while stocks last.

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Breakfast Bundle Collection Period:

• 3 Sep 2025 (from 2pm onwards)

• 4 Sep 2025 (during store operating hours)

Ice Cream Redemption Period:

• 8 Sep to 1 Oct 2025 (during store operating hours)

How to Redeem:

• Visit any participating Cheers or FairPrice Xpress outlet

• Present a student card or PSLE examination slip (physical or e-copy)

• For ice cream, present the original redemption coupon included in the breakfast bundle

Find out more here!